Fundraising, Communications, and Project Tips and Strategies Engaging More People, Inspring Greater Loyalty

As part one of CLCC's Land Trust Advancement Initiative Series, the focus will be on establishing the context for outreach and community engagement to help ensure our pledge of conserving the land in perpetuity.  This is a two-part training, focusing on tips and strategies that land trusts are using throughout the region and country, to inspire, connect, and grow their impact.

Specifically designed for all-volunteer and small-staffed land trusts, we will identify ways to enhance what you are doing as well as provide tips and strategies for your year-end appeal and next year’s projects and fundraising. Topics will include: tools related to communication and fundraising; building a welcoming and responsive organization, including programming ideas; establishing a rhythm of communication and fundraising; and introducing the concept of Ambassador Landscapes using fee-owned lands.

Find handouts from other workshops part of CLCC's Land Trust Advancement Initiative - Lower CT River Valley HERE.

October 27, 2015 Training PowerPoint Slides

October 27, 2015 Agenda


Culture of Appreciation Worksheet PDF version available HERE.

Making Conservation More Relevant PDF version available HERE.

Followup Thoughts on Annual Fund Management for Conservation Land Trusts (Tom Curren) PDF version available HERE.

Update Letter (Kaniksu Land Trust)
Year-End Appeal (Eastern Sierra Land Trust)

Content Strategy
Example Facebook Content/Editorial Calendar
Simple eNews - Four-Stack PDF version available HERE.
Simple Facebook/Instagram Strategy PDF version available HERE.
Simple Facebook Work Plan PDf version available HERE.

Fundraising and Outreach Calendar
Example for Volunteer or Small Land Trust v. 1
Example for Volunteer or Small Land Trust v. 2 (PDf version)

Thank You Letter
Thank You Letter (Bluegrass Conservancy)

Update Letter
Update Letter - March (Kaniksu Land Trust)
Update Letter - October (Kaniksu Land Trust)
Update Letter (Crested Butte Land Trust)