Communications & Community Engagement Seminar

End the year on a high: Tips for building momentum for a
stronger year-end appeal and community engagement

Presented in partnership with the Farmington River Watershed Association.

Want to make sure you have a strong year-end appeal? Believe it or not, what you do this summer and fall will be critical in how your year-end appeal goes. It also can make the difference in how people talk about your land trust and what they remember about you.

Come spend a day with Judy Anderson and your land trust peers for a fast-paced interactive workshop focusing on building a simple strategy for stronger engagement, tips on creating a stronger hard-copy newsletter and e-news program, and changing your writing to be more effective from afundraising perspective. Tailored to volunteer and small land trusts, you'll leave with some concrete ideas on what you can do right away, as well as strategies for next year.

July 2015 Training PowerPoint Slides

Handouts
6 Types of Modern Jargon to Avoid in Your Fundraising Appeal
15 Tips for Writing in a Conversational Tone
Before and After Story
Copywriter vs. Technical Writer: What's the Difference?
Example-Editorial Calendar (One Month)
Is My Message Relevant?
Jargon List - Words to Avoid

Marketing Time Savers: Tools to Improve Your Writing Posted
Simple Three-Month e-News Content Strategy for Stacked e-News
Land Trust e-News Template
20 Dos and Don'ts for Nonprofit Thank You Letters
These Seven Donor Newsletter Flaws are Killing You
Why a Conversational Writing Style is Important
Write a Newsletter Donors and Members WANT to read
The You Attitude and Reader-Centered Writing

e-News Examples
Earth justice Call to Action
Email Newsletter Makeover Checklist
Gathering Waters
Land Trust Alliance
PEW
Text Over Photo
Trust for Public Land

Workshop Group Ideas
Ideas to Be More Welcoming

List of Jargon